Work

Real businesses. Real numbers.

We don’t just advise. Our founder runs a business, and builds the tools it runs on.

Case study 01 · Dance studios · Kolkata

Twist N Turns

Our founder Tapash Das’s own business, started in 2005. Today it’s 8 studios, 20,000+ students trained and 18 dance styles, from toddlers to adults.

Visit twistnturns.in ↗

8studios

20,000+students trained

18dance styles

21years running

The real story

From enquiry to enrolled student. Running every day.

This is how Twist N Turns actually runs. Every system below was planned and built by our founder, Tapash Das, and it’s the same approach we bring to your business, sized to fit.

01Attract
The website
twistnturns.in is the front door: a page for every dance style, 200+ articles that bring in Google searches, and free-trial booking. It’s hooked into the CRM, so no enquiry is typed in by hand.
- Astro
- SEO
- Google Business Profile
02Capture
Prospira CRM
Every enquiry from the website, WhatsApp, Facebook and Instagram lands in one place. An AI bot replies instantly, picks out the name, number and interest from the chat, and creates the lead.
- Laravel
- Meta APIs
- WhatsApp Business Platform
- AI
03Answer calls
AI calling on the EPBX
Calls to the studio ring through our own phone system (Grandstream + FreeSWITCH). An AI receptionist answers in English or Hindi, explains classes, fees and timings, books trials and sends a WhatsApp follow-up.
- FreeSWITCH
- SIP
- Voice AI
04Chase
Automatic follow-ups
Leads who don’t book get a follow-up sequence that runs every minute of the day. Missed messages are re-checked every 15 minutes, and failed ones are retried, so nobody slips through.
- Campaigns
- Queues
- Scheduling
05Convert
Playbooks that learn
The CRM tracks which replies and offers turn enquiries into joinings, and recalculates conversion rates every night. The best-performing approach becomes the default for the next lead.
- Analytics
- Conversion strategy
06Keep
Pirova
Once a student joins, Pirova runs the rest: admin dashboard, student portal and a mobile app for students and teachers, with attendance, online fee payments, drop-in bookings and memberships.
- PHP
- Flutter
- Razorpay
- REST API

The thinking behind it

Strategy before software

Lead mapping

Knowing where every lead comes from (search, ads, Instagram, walk-in, call) so the budget goes where the joinings are.

Lead chasing

Clear stages, owners and follow-up timings, handled by automation first and people second.

Conversion strategy

Testing messages, offers and trial flows, then keeping only what turns enquiries into paying students.

Custom software, not just tools. Prospira (the CRM) and Pirova (the studio management app, with a web portal and Flutter mobile app) were designed and developed in-house. When an off-the-shelf tool doesn’t fit your business, we can build one that does.

Case study 02 · Boutique